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SickKids - Because Someone Gave Monthly

SickKids wanted to show how important it was to be a monthly donor. Sometimes these grand gestures go unnoticed. So we developed a campaign that thanked monthly donors directly from the people that benefited from their generosity. The patients themselves. This series of heart felt story telling used patient alumni to illustrate where they are today thanks to monthly donors. Kaits video, was also the first ever SickKids TV spot to air on the Superbowl.

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